How Many Keywords should I have per Ad Group?

The answer is: One focus It isn't about how many keywords there is in an ad group, but how you optimize these factors: - Ads (CTR, Quality score, conversion) - Adwords management - Synergy Lets [...]

The best keyword research sources

Keyword research never gets better than it sources. You start out with some ideas and try to expand your keyword list from there. Some sources promise that they can steal your competitors best keywords, others [...]

How can Adwords automation help you do a better job?

Every Adwords expert know, that they could do better, if they had more time and resources. Adwords is already doing a lot of automating like: Including your in the ad auction, even you don't have [...]

Keywords vs. Search Terms

I was looking though an Adwords account from another Adwords agency. One of the most used keyword was “Danish Swedish”. It was in top 10 with most impressions, clicks and cost. With that keyword people [...]

Keyword Effectiveness Index (KEI)

Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. The claim is supported by the documentation of almost all keyword research tools and has been repeated by thousands of inexperienced marketing people. I say that if anyone says that the Keyword Effectiveness Index (KEI) is great to find good keywords/search terms, without explaining any of the drawbacks, then they are either out to cheat you or they just don’t know any better. […]

Adwords strategy for longtail keywords

How do you bid on keywords that you don’t have statistics for? I have seen many consultants just delete the long tail keywords from their Adwords campaigns. They didn't even look if they performed well [...]