Keyword Effectiveness Index (KEI)

Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. The claim is supported by the documentation of almost all keyword research tools and has been repeated by thousands of inexperienced marketing people. I say that if anyone says that the Keyword Effectiveness Index (KEI) is great to find good keywords/search terms, without explaining any of the drawbacks, then they are either out to cheat you or they just don’t know any better. […]

Adwords strategy for longtail keywords

How do you bid on keywords that you don’t have statistics for? I have seen many consultants just delete the long tail keywords from their Adwords campaigns. They didn't even look if they performed well [...]

How to illustrate improvement in Adwords?

If you are reading this blog, you are probably more committed to perfection in Adwords, than your competitors. Therefore you have probably also struggle, to explain, how your expertise helps, beyond making conversions cheaper and [...]

Terms used to search for keyword lists

Have you tried to find the same list again and again as part of your keyword research? I found that I searched for the same terms for list all the time (mostly: keyword + list). [...]

How to decide if a keyword belongs in your keyword list

It sound very easy for people that have never sorted keywords, but when you start thinking about what a keyword like “Puma” means, for the average searcher, it become difficult. Is “Puma” the German shoe [...]

Why longtail keywords are profitable

Let me give you a simple example. Lets imagine that you are a insurance company specialized in high end service car insurance deals. Since you deal with car insurance you choose to have your ads [...]