Keyword strategy

You perform your online marketing within the organization. You want to increase the effectiveness of your keyword research in order to create measurable results now and the foundation for increasing growth in online marketing.

The report contains:

  • What is working
  • The keywords potential customers are using in Google to search for your products/services
  • Method for maintenance of keywords
  • Proposal for splitting keywords into demand groups
  • Where can you obtain improvements
  • Proposal for a keyword strategy

Expected effect:

  • Decrease in the click price for Adwords and other PPC Networks
  • Increasing conversion rate
  • SEO improvement
  • Overview of demand and changes in it

The work flow become easier when you know what potential customers are searching for. Let me give you one example: When you specifies general keywords, you are advertising with, in Adwords and find more specific keywords to replace the general keywords. You can test and see that some of them do not convert and stop these keywords and thereby save costs. You can focus more on the keywords that convert and let them bring even more customers.

Material:

  • Export File from Adwords
  • Keywords that are used to find your website (can usually be found in Analytics)
  • Keywords that are used to search internally at your site
  • List of landing pages
  • Material related to keywords
  • Where do you want to go?

We can create a report without any material, but the result gets better and we save time with good material.

Estimated Time:
8-100 hours depending on the size of available material, industry and the desired detail level.

How do we get started?
Call us on +45 5036 1000 or write a short message and we will call you.