We have made articles with videos that explain each page in our keyword tool. To help you get the most out of it please ask questions if there are something you don’t understand:
Sign up: We have made it as simple as possible. You don’t need to remember any username. Just write your email, password two times and the captcha. We send you an email with a link you need to click at to activate you account. We do that to make sure you have access to your email account.
Forgot Password: Write you email and we send you a new password after you click on: Send new password. You can changes your password by going to the top menu, press more, changes password and then fill the boxes.
Project Overview Page: This is you command center for all your keyword projects. You are able to choose a project, create a new project, split keywords into projects, import keywords from Adwords, search for keywords and projects and choose to continue your waiting tasks.
Project Page: The project page is the place where you can continue the tasks, import new keywords, download and delete you project.
Continue: Will start the first task and continue till you are finish with all tasks for this project or decide to stop.
New Project and Import: In New Project/Import you are able to start a new project and import keywords. Project name: Needs to be a unique name. We recommend that you keep it short and descriptive. It can become difficult to remember names if you are doing a lot of keyword research.
Adwords import: You have the options of importing part or your whole Adwords account. The Ad Groups will become projects, keywords will become Good keywords and negative keywords will become negative keywords (the rest of the information we don’t import).To download an export file from Adwords.
Ambiguous: Sometimes you find the same keywords both in the Good and Bad/Negative keyword list. That is against logic and is probably not intentionally. It can happen if you upload similar keywords in the Good and Bad/Negative keyword list. To continue you have to decide if the keywords in the ambiguous list goes
Promising: Promising keywords are keywords that are likely to be good keywords. The keyword tool use the different lists in you keyword project to predict which keywords you will find to belong to your keyword lists (in this case: Good Keywords). The better information is in your keyword project the better prediction. The easiest method to improve prediction is by expanding the good keyword list.
Questionable: Questionable keywords are the keywords that are left after the keyword tool has taken out the keywords that were most likely to be good keywords. The keyword tool use the different lists in you keyword project to predict which keywords you will find to belong to your keyword list (good keywords). The better information in you keyword project the better prediction. The easiest method to improve prediction is by expanding the good keyword list.[/one_half_last]
Later: The keywords that you have saved for later needs to be sorted. You might want to Google the keywords to help you make a decision. You do that by hitting the space key. To start sorting you just use you keyboard. To sort the first keyword click:
Revise Good: When you are revising good keywords you are looking after keywords that don’t belong in your keyword list. The process is different compare to the sorting process. It is because you already sort the keywords and most of them are (hopeful) sorted correct.[/one_half_last]
Revise Bad: When you are revising bad keywords you are looking after keywords that belong in your keyword list (Good Keywords) or that can be used to minimize the number of low quality clicks from you PPC advertizing (Negative Keywords). Here is what you do if you find a keyword that isn’t a bad keyword:
Revise Negative: When you are revising negatives keywords you are looking after keywords that will generate low quality traffic for your PPC campaign. See Googles definition here. Here is what you do if you find a keyword that isn’t a negative keyword:
Project Overview search: When you search from the project overview page you will find the projects where your search phrase is present in the good and negative keywords, names and questions. You can use how many times the search phrase is present to find the project you are looking for.
Project Search: When you search from the project page you will find the lists where your search phrase is present. Here you can: Revise searched: Where you can revise only the keywords that you searched for.
Keyword splitter upload: Before you can start splitting you keywords, you need to decide which keywords you want to split and in which projects you want them into. The keyword splitter is mostly used to split a general keyword list into more specialized keyword lists. This is a good method to increase ROI in ex. Adwords because a more target landing page increase conversion, organic traffic and lower click price etc.
Keyword splitter: In the Splitter you can move or copy keywords from one list to another keyword list (you decide if you want to move or copy the keywords in the import step). You can move the keyword by using two methods. By keyboard: Use 0 for not moving, 1 for moving to the first list