Introduction: Use the right keyword when you search and you will find the right contents faster. Use the right keywords when you write for the internet and you will attract more searchers and they will be more targeted. In this article we discuses some important elements of using keywords on the internet.
Description: The words you type in the search engines to find contents on the internet
Definition: A keyword is a word that can describe content. Used on the internet, it is referred to the words, you type in the search engines, to find contents on the internet
Example: Keyword, keywords, keyterm, keyphrase, keyword phrase, history of keywords, keyword reasearch, meta keywords, internet keywords, future of keywords, keyword density, keyword analyzing, choosing keywords, best keywords, keywords for websites, popular keywords, meta keywords tag, traffic keyword, good keyword, by keyword, best keyword, search keywords, hidden keywords, most used keywords.
Example on the opposite: Good words look, for with words, used words, how to use words to find things.
Explanation: Assuming that you are trying to find articles like this one, you will have more luck finding this article with the keywords in the Example.
The keywords, in the example on the opposite, are too general to describe anything specific and you are likely to find big sites on a random subject. The reason is that the keywords, in the example for the opposite, are words used in many websites and not only used in the contents, you are looking for.
In the beginning, Libraries, search engines and other data bases used a meta tag system where a person decided which keywords describe the book or article. Like the keywords you see for this article in the bottom of the article.
You still find this system in libraries and other closed systems, where people that have permission to enter data, are thinking of servicing the users and not to promote some products on behalf of other producers.
In the early days the search engines function in the same way, but web masters began to take advantage of the simple way the search engines were working. They entered keywords that were popular among searchers, but the page contents were about something else, which many times could be monetized.
That meant the breakdown of the search engines 100% bases on keywords at the internet. Search Engines began to apply other method to distinguish good contents from low quality content and contents that were trying to deceive the search engines.
Today search engines consider web page that include all the keywords used for the search and then use many other factors to determine which web pages deliver the best results.
Future: Every time the search engines find another method to sort high from low quality content, there are armies of web masters that try to manipulate the results, so they can get more searchers to their site and earn money from them.
One of the things that the search engines are working hard on is to make software that understands the meaning of words in connection to each other. The version is called the semantic web, where the search engines not only understand meaning of word, but also the meaning of a whole chapter.
The search engines will keep come up with ideas to sort out manipulated content. They are getting better sort out spam, but their ability to find long tail keyword phrases efficient needs attentions.
A big part of the ranking factors today is based on user behavior. If searchers show sign on liking the result, when Google will give it a better place in the result page. User signs of liking a page is high relative CTR, low bounce rate, long time on the page, social interaction, low percent of searchers searching with the same keyword etc.
How to control yourself and others: When you write contents for the internet, good keywords:
• describe the contents in a few words
• are not used in all subjects, but only used in the contents you are looking for
• are used by many searchers, with little competitions from other websites (if your goal is to attract searchers to your web site)
It is difficult to find the perfect combination of keywords.
If you are getting the similar result the keywords are probably describing your contents well.
When finding keywords for your contents use a source that give you an overview of the keywords used by real searchers, tells you the amount of competitions and allowed you to use your time to create contents, not keyword research.
Conclusion:: Many people that write for the internet are using techniques that were proven to be efficient writing offline communication. One of the ways needed to adapt offline writhing techniques to online is to learn to use keywords.