Category: Keyword Research

How to sort search terms

How to sort search terms

Many years ago I made it a principle to sort all search terms , so I was able to: Add negative keywords Isolate and bid separately on long tailed keywords Get a feeling of what searchers was looking for and detect patents I could use for new campaigns   Google’s […]

How to make thousand of one keyword ad groups in 5 minutes

How to make thousand of one keyword ad groups in 5 minutes

It is best practice to find some very important keywords in your campaigns and make ad groups with just one keyword in them. It is a very efficient method to improve results. The problem is it is very time consuming. What if you could start making an optimized one keyword […]

Keyword research

Keyword research

Keyword research is the foundation for search engines marketing. If you get that right, you can be average in other areas and still successful. Writing an ad or landing page that works for all searchers is almost impossible. If you have done you keyword research, you know what searchers want […]

Why and how long tail campaigns perform better?

Why and how long tail campaigns perform better?

In mosts markets there aren’t that fare between domination and not being able to make campaigns profitable or even have your ads shown in Google Ads. So why don’t you start making the ultimate Google Ads campaign? Usually the answer is a variation of lack of time and skills. Before […]

How to improve keyword quality score in Google Ads

How to improve keyword quality score in Google Ads

Definition: Quality score is a value between 1 and 10, Adwords gives to each keyword. It is best to have a high score. The quality score consists of 3 component: Landing page experience, Ad relevance, and expected clickthrough rate (CTR). Each component is marked with: Below average, average and above […]

Negative keywords, how to use them and why they are so powerful

Negative keywords, how to use them and why they are so powerful

Definition: A negative keyword is a keyword that you don’t want your ad to show for. Imagine that you are in charge of a night club. Right now you are letting people in the club based on the principle: First in line – first in. We all admire this as […]

Search terms

Search terms

Imagine if you could pull in your potential customers and put them in a lie detector, to ask them what they really want. Or even better. If you had a whole army equipped with mobile lie detectors that could get peoples a side in the moment they have to make […]

Keywords vs. Search Terms

Keywords vs. Search Terms

I was looking though an Adwords account from another Adwords agency. One of the most used keyword was “Danish Swedish”. It was in top 10 with most impressions, clicks and cost. With that keyword people where searching for the search term“Danish–Swedish Farmdog” more than 80% of the times. It is […]

Keyword Effectiveness Index (KEI)

Keyword Effectiveness Index (KEI)

Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. The claim is supported by the documentation of almost all keyword research tools and has been repeated by […]

Semi-automate your Adwords

Semi-automate your Adwords

How can Adwords automation help you do a better job? Every Adwords expert know, that they could do much better, if they had more time and resources. Adwords is already doing a lot of automatizing like: Including your ad in the auction, even you don’t have a keyword for misspell/plural/etc., […]

Adwords strategy for longtail keywords

Adwords strategy for longtail keywords

How do you bid on keywords that you don’t have statistics for? I have seen many consultants just delete the long tail keywords from their Adwords campaigns. They didn’t even look if they performed well as a group. I will make some suggestions on how to handle long tail keywords […]

How to illustrate improvement in Adwords?

How to illustrate improvement in Adwords?

If you are an experienced Adwords manager, you probably had clients that want bigger market share, lower cost per conversion or just want best value for their budget (Not to mention all the crazy goals, like top ranking for the keyword the CEO mentioned). As a Adwords expert your main […]

Terms used to search for keyword lists

Terms used to search for keyword lists

Have you tried to find the same list again and again as part of your keyword research? I found that I searched for the same terms for list all the time (mostly: keyword + list). I start thinking that I had to make a list of related terms for lists […]

How to decide if a keyword belongs in your keyword list

How to decide if a keyword belongs in your keyword list

It sound very easy for people that have never sorted keywords, but when you start thinking about what a keyword like “Puma” means, for the average searcher, it become difficult. Is “Puma” the German shoe and sportswear company, the animal, the Italian, German or Israeli military vehicle or another of […]

Why longtail keywords are profitable

Why longtail keywords are profitable

Let me give you a simple example. Lets imagine that you are a insurance company specialized in high end service car insurance deals. Since you deal with car insurance you choose to have your ads shown when people use “car insurance” in their search. It seems like being a logic […]

How to download search keywords from Google Analytics

How to download search keywords from Google Analytics

I am sure you have been analyzing the keywords the search engines have used to send searchers to your site. If you are starting a keyword report, the search keywords in ex. Google Analytics are a great place to find keywords for your seed keyword list or if you already […]

Keyword tool features

Keyword tool features

We know that the present and the future is to target customers very precise. This is done by knowing what people are searching for in detail. We don’t provided related keywords or tell you what to use them for. We focus on making it easy for you to sort thousand […]

How to download the Site Search Terms from Google Analytics

How to download the Site Search Terms from Google Analytics

Google has made it difficult to download the keywords used for internal search from Analytics, which is a pity, because it can be a goldmine of information. You can use it to get an overview of what your users are looking for and use the keywords in your keyword list. […]

How do you choose keywords for Adwords with a limited budget?

How do you choose keywords for Adwords with a limited budget?

If you have a large budget it is easier, you just make a huge keyword list, sort them into relevant groups and test them in Adwords. But if you don’t have the money to support that strategy, I suggest that you start finding the best performing keywords and start from […]

How to find keyword lists online

How to find keyword lists online

When you are starting a keyword research project, the best method to gather lots of keywords that cover your subject, is to find lists of keywords. I use a tree step approach: Find the 10 most searched keywords for your subject Search for lists by combining keywords used to describe […]

Keyword Brainstorming

Keyword Brainstorming

When you are making a seed list as the first step in your keyword research, it is important to know what you want to achieve. Many articles suggest that brainstorming is a very important source to gather keywords. I think it is an inefficient method, because it takes a too […]

Keyword Demand

Keyword Demand

Introduction: Keyword demand is an important part of online marketing. There are many aspects that makes it difficult to estimate the keyword demand. Here we give you the details of what, you need, to know about keyword demand. Definition: The number of searches for any particular query is referred to […]

Keyword

Keyword

Introduction: Use the right keyword when you search and you will find the right contents faster. Use the right keywords when you write for the internet and you will attract more searchers and they will be more targeted. In this article we discuses some important elements of using keywords on […]

Keyword phrase

Keyword phrase

Introduction: Keyword and keyword phrases are used as synonyms. In this blog post we give you the most important information about keyword phrases Definition: A significant phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalogue or database which can be used […]