Keyword Brainstorming

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Keyword Brainstorming

When you are making a seed list as the first step in your keyword research, it is important to know what you want to achieve by doing brainstorming. Many articles suggest that brainstorming is a very important source to gather keywords. I think it is an inefficient method, because it takes a long time per word, but it offers other advantages.

Here you can see the video where I explain how to do keyword brainstorming. You can also see the part under each chapter in the article.

I suggest you use keyword brainstorming to:

  • Get keywords of your mind
  • Create a list to use with the other techniques
  • Think of angels and demands you need to cover

Let’s start by getting the keywords of you mind. I usually set some rules to limit the time use to brainstorm:

  • Stop when you have 10-20 seconds without a new keywords pops out of your mind
  • Don’t start combining the words you already have written
  • Don’t censure what you write (you can do that after you are finish)

If I was brainstorming about our keyword tool I would open a new text document and start writing:

Keywords about keyword tool:

Direct keywords:
keyword
keyword research
keyword tool
keyword suggestion tool
keyword sorting tool
SEO
SEM
marketing demand
Adword
SEO software
SEM tool
Google marketing

Problem solving keywords:
How to find keywords for PPC
How to rank in Google
Tips for improving ROI in Adwords

I use a maximum of 10 minutes and I never ask clients to use their time to brainstorm and send me the results. It helps me to clean my mind and by keeping the document open I can always write new keywords ideas down.

I use a maximum of 10 minutes and I never ask clients to use their time to brainstorm and send me the results. It helps me to clean my mind and by keeping the document open I write new keywords ideas.

Customer brainstorming
Now you have offloaded your mind, it is time to get into the customers brain by answering:

  • Who will search for your product?
  • What tasks will they be doing that needs your help (what itch would you help scratch?)?
  • Where will they be searching from?
  • Which kind of demand would other keywords researchers be overlooking?

Let’s try the more advances brainstorming for the keyword tool.

Who will search for the keyword tool:

  • People that are interested in the online demand for a subject
  • People that are starting or improving their PPC campaigns
  • People that are having a structural approach to SEO

What tasks will the keyword tool be helping:

  • To sort, structure and update keyword lists using an efficient method
  • Keyword research with emphasize on long tail
  • Improving SEM and SEO
  • Get related keywords from Google without importing thousand of spread sheets
  • Split a keyword list into more target keyword lists

Where would people be searching from, when searching for a keyword tool:

  • From a computer while doing a keyword research related tasks
  • From a mobil device researching information about keyword research

Which kind of demand would other keywords researchers be overlooking?

  • The keyword tool could be used to make keyword research, that could be included as a part of a general marked research report
  • Domainers, copywriters and other that like to be in zing with what people are looking for when they buy domains, find names and write ads.

I hope you will get at least one revelation doing the brainstorming and get your mind more focus.

In terms of efficiency it is faster to find keywords though:

  • The keywords people are using to find your site
  • The keywords people are using searching on your site
  • Keyword lists you find on the internet
  • Related keywords to the keyword you already indentified

So don’t overdue your brainstorming.

Click here to see a general overview article of how to make a seed keyword list.

What do you think is important when brainstorming as a part of doing a seed keyword list?

2017-03-27T09:30:09+00:00

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