Keyword phrase

Keyword phrase

Introduction: Keyword and keyword phrases are used as synonyms. In this blog post we give you the most important information about keyword phrases

Definition: A significant phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalogue or database which can be used as a search term in a free-text search to retrieve all the records containing it.

Description: Key phrase describes a keyword that is made up from more than one word. All terms used in the search engines are referred to as keywords, however, in most instances the keyword is made up of more than one word and therefore is sometimes referred to as a keyword phrase.
Keyword and keyword phrase are used as synonyms, because most searchers use more than one keyword to search.
I use keyword and keyword phrase as synonyms, where the use of keyword phrase is becoming more and more replaced by keyword.

Example: Best practice using keyword phrase, keyword similar meaning, adsense google keyword, define keyword phrases

Example on the opposite: Keyword, seo, marketing, adsense

Explanation: As illustrated in the example, a number of keywords used in combination, to search for a subject, make a keyword phrase. The opposite is a single keyword.

History: As the search engines index have become bigger and the skills of the searchers have increased the average number of keywords in a keyword phrase have increased.

Figure 1. Number of words in a keyword phrases measured in different countries for searchers

Source: KeywordDiscovery.

As illustrated in figure 1 the searchers in the smaller language use shorter keyword phrases. This is because longer keyword phrases result in few or no results. The data are old and the Internet and the search engines index have grown since then. Therefore, it is likely that searchers use longer keyword phrase now.

Future: As the search engines index is growing the searchers ability to specify what they are looking for by using longer keyword phrases have to increase.
The introduction of local and personal search will help the searchers to specify their search and their geographic location before they enter any keywords and thereby decrease the size of the keyword phrase.

How to control yourself and others: Try to notice how long keyword phrases you are using and the length of your keyword phrases that gives the best results when you search.

In Analytics or Google Search Console you are able to find the search phrases, searchers are using, to find your website. If you are as webmasters are most, you are focusing most on to short keyword phrases and getting searchers with long keyword phrases.

Tips: It makes good sense to target long keyword phrases. Search engines are building the search results more and more on user interaction. You can therefore get the search engine to send you more searchers if you can get the people to stay in your site longer, bookmark it, buy your product, return to your website, link to it, click on the results etc.
With today’s search engines it is difficult to compete with the big websites, if you have a small website, because the quality and quantity of link means so much. One of the ways to get the overhand on a big competitor, is to work smarter by optimizing for the long keyword phrases, that brings the potential customers, that are ready to buy.
If you are a big player and don’t cover long targeted keyword phrases, then you are asking to be out competed.

Links: Keyword, Keyword Demand, Keyword Effectiveness Index (KEI).

Conclusion: Know your keyword phrases, when you search and then you optimize your website. Make it your key focus to optimize for long target keyword phrases.

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